Today searching is synonymous with googling. This means that everyone who wants to successfully sell any product on the Internet should have their product and its specific target groups well placed in the world’s leading search engine Google.
However, what you must do to achieve this goal? What are the technical and content requirements your site must meet for the „search engine optimization” to work?
We know that compact, intense and understandable to the point works. For products you should include search terms relevant to the product, this will enable you occupy the top positions in searches.

Course Audience SEO addition:

• Online Marketing
• Web Management
• E-Commerce
• Online Editorial Staff
• Web analytics
• Search Engine Marketing (SEM)

Course Content that a good SEO should have:

• Introduction
o SEO - Search Engine Optimization - What is it?
o History of search engine optimization
o Legal aspects and pitfalls
• Types of search engines and search technology
o Search engines and directories
o Indexing techniques of search engines
o Evaluation of the relevance of the indexed web pages
• On-Site Optimization
o Headlines
o Graphics / alt and title tags
o Meta Tags
o Graphical Menus
o Accurate and structured HTML coding
o JavaScript, forms - and more obstacles
o HTML validation
o Regular content maintenance
o Google Sitemaps
o Search engine sins
• Off-Site Optimization
o The correct application
o The Google Page Rank
o Generate incoming links
o Find suitable link partners
o Assessing the relevance of the link partner
o Persuasion: The right cover letter
o Technical aspects: relevance of the sites linked websites
o social bookmarking and blogs
o Wikipedia entries
o No follow links
o Entry in Web Directories
• Ethical Search Engine Optimization
o “White Hat” - and “Black” Hat-SEO
o Black Sheep / Search engine spam /
o Link farms pros and cons
• Evaluation and measurement of success
o Control tools
o Regular success
• Essential and useful tools
o Presentation Software
o Online tools: Review of backlinks
o Google Analytics and Google Webmaster Tools
o Useful TYPO3 Extensions
• Q / A - Time for your questions!

Almost every week we receive offers, statements, etc. containing phrases like “… better ranking in search engines …” Commonly including SEO (Search Engine Optimization) mentioned. Usually the offers are but highly irresponsible and false statements.

For this reason, I try to explain through presentations and publications and share applicable SEO tips: To be honest, 90% of the optimization (if not in the way technology is) very easy and “turns” in the result by the following triad:
- Completeness (or selectivity of the pages in the index of search engine
- Timeliness of pages in the index of search engine
- Page Contents , Responses and Quotes

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